It is no secret that customised pens are the best-selling promotional item in the UK. This might have something to do with the estimated 400 pens we go through in a lifetime. So, how did the humble branded pen become mightier than the sword?
At its core, promotional products are a physical advert for your business. Their success relies on serving a practical purpose for your recipient. The more relevant the item is to the recipient, the more successful the promotional product. Pens have become a vital part of modern life, from jotting down notes in meetings to making a to-do list. Promotional pens will always fill a need in businesses and homes, and like biscuits and cake, we all have our favourites.
Branded promotional pens are cost-effective merchandise items, making them an attractive choice for businesses of all sizes. Branded pens have a low cost per unit when ordered in bulk. This is especially appealing for small businesses with limited marketing budgets.
At Acrobat, we offer a range of budget promotional pens in smaller quantities, however, most customers order 250+ so that they can ensure they are buying at the most cost effective price. If you don’t need that many or simply don’t have space for storage, lower quantities are available but please be aware that the unit price does shoot up.
Promotional pens offer a canvas for marketing creativity. By adding logos, slogans and contact information, business promotional pens can become an advert for you. Available in a wide range of styles, with different colours and materials, you can match your brand's ethos and identity to target your audience better.
A typical business card contains your contact information to introduce yourself and your business to prospective clients. However, customers do not generally find them memorable and often throw business cards away soon after receiving them. Or they get lost in a drawer or on a busy desk. Confession time… do you keep all the business cards you receive safe? Probably not!
Business promotional pens are the upgrade your business cards need. Promotional pens with logos are miniature billboards to promote yourself or your brand. Whether a cheap branded pen or a luxury promotional pen with a wealth of information on it. Place your email, website, socials, contact details, logo and address on your personalised pen.
Ballpoint pen -
These are the most common pen types worldwide. The smooth, reliable design uses a small ball bearing to dispense the ink as the pen moves across the page. This makes the ballpoint pen a favourite for everyday writing tasks and note-taking in offices. Typically, custom ballpoint pens have a lower price point, making them the preferred cheaper promotional pen to gift in large quantities at conferences and events.
Rollerball Pen -
Similar to ballpoint pens, roller ball pens use more free-flowing gel ink. This results in smoother writing with a darker, more vibrant colour. Designers, artists, and technical professionals like rollerball pens for their fluidity and precision, making them the perfect gift for creatives or technical professionals at a more personal or specialist event.
Fountain pen -
These classic pens offer a timeless aesthetic and smooth writing experience. A nib distributes ink from a cartridge onto the page, providing a unique writing style. Fountain pens require a lighter touch and can take some time to get used to. This type of ink takes longer to dry, so fountain pen users write at a slower pace to reduce the chance of smudging. Fountain pens are the perfect luxury gift for a formal event or as a collectable item.
Eco pens -
In the era of environmental consciousness, eco-friendly promotional pens made from sustainable materials are a positive choice that can align with your brand's green ethos with action. Reduce your environmental impact and show your customers that you are actively pursuing a growing desire to support eco-friendly initiatives.
The world of pens offers a rich tapestry of design, function and purpose. From everyday notetaking to the height of luxury to express creativity or sign important documents. The humble pen has taken on the sword and has won every time. Pick a pen that speaks to you and your company to help your branding flow like the ink on a page.
Are you looking for promotional pens? Contact a member of our team today.
