Summer 2025 is underway! With corporate events, trade shows and community events there is a fantastic opportunity to get your brand in front of as many people as possible. The formula for getting noticed? Branded merchandise that is practical, useful and designed with your branding in mind. We know at Acrobat Promotions that a well-thought-out giveaway can turn a one-time encounter into long-term loyalty.
According to a 2024 PPAI study, 83% of respondents can recall the brand on a promotional product received in the past two years. The takeaway here? When you distribute quality branded merchandise, not only do they catch people’s attention initially, but for months or even years after. The goal of this blog is to discuss how branded merchandise works wonders in 2025 and to share our top performing picks.
Bahrain Sport T-shirt
Wearables will always be at the top of the list for high impact company branded merchandise. According to ASI studies, 47% of recipients hold onto a promotional t-shirt for longer than two years! The Bahrain Sports T-shirt is an optimal choice for maximum brand visibility. Featuring 20+ colour choices and a variety of print methods, it’s a valuable addition to any customer or corporate gifting.
A5 Recycled Notebook
Maximise your brand’s exposure with the eco-friendly A5 Intimo Recycled Notebook. Made using sustainable materials, the wiro-bound promotional notebook provides excellent branding options in a wide range of colours. Did you know writing materials are kept for 9 months on average? This makes it the perfect giveaway for consistent, long term exposure to your audience.
Mole Mate Ball Pen
Promotional pens are best sellers for a reason, and the Mole Mate Ball Pen is no different. PPAI states that pens generate on average 3,000 impressions throughout their lifespan and are passed from one person to another 50% of the time. Compact, inexpensive and highly effective, making the Mole Mate Ball Pen one of the most cost effective promotional products. Perfect for any marketing occasion.
In an increasingly digital world where consumers are inundated with digital advertising, it creates a gap for promotional merchandise to thrive. They can be deployed as a highly effective addition to any brand’s marketing campaign. Here are some of the top reasons why branded promotional products can provide incredible long term value.
Tactile Experience
Physical merchandise has a strong advantage over other forms of marketing eg. digital advertising. Unlike digital advertising, promotional merchandise engages all. Once a customer sees and holds promotional material with your brand on, it creates an instant sensory connection that is very difficult to forget. As a result, this forges a lasting impression of your brand on the recipient.
Repeated Exposure
Products such as office supplies, clothing and electronic accessories are some of the most useful promotional merchandise you can buy. As these items are used daily, they have a very high likelihood of being kept. As a result, these products provide unbeatable consistent brand visibility. T-shirts are notably impressive with a high usage rate and large branding area, creating a walking billboard effect. This allows you to generate repeat exposure for potentially years into the future at no additional cost. Also, promotional pens for example, have been known to have one of the lowest cost per impression rate of any marketing activity. Generating thousands of impressions during its lifetime.
Emotional Connection
Receiving tangible gifts naturally creates feelings of goodwill, closeness and trust with the associated brand. Not only does it increase your brand exposure but actually improves the overall positive feelings towards your brand. This is highly effective on clients and customers as 79% of customers who received branded merchandise report they are more likely to do business with the same company again.
The summer is the best time to invest in promotional merchandise to turn heads and keep your brand at the forefront of your customers’ minds. Our promotional merchandise will get your brand not only noticed, but remembered.
Contact us today and explore our full product range to get you started on your next custom merchandise package. Make every impression count.
