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How to Grow Brand Awareness on a Budget

Getting your brand in front of your desired audience is one of life’s big marketing battles. Unfortunately, printed ads have no guarantee of reaching your target audience, and social media can be slow to drive results, time-consuming and potentially expensive.

 

In our modern world, there are pop-ups, ad bars and promotional posts on every app and website. It is estimated that 42.7% of internet users use ad blockers. This leads us back to the question. How can I reach my prospective audience effectively?

 

Our answer? Promotional merchandise. 

 

This marketing technique is a fantastic way of increasing your brand awareness.

 

It can appear daunting to invest in branded gifts and promotional giveaway items. However, what looks like unplanned, random gift-giving is actually part of a larger marketing strategy. We have more than 20 years of expertise so can help you pick the perfect promotional products for your brand.

 

Promotional merchandise doesn't have to cost a lot to be an effective marketing tool. Keep reading to find out our tried and tested, best budget-friendly branded items (including some of our best sellers)!

Pens and pencils (a classic)

Versatile and practical, it is no surprise that pens and pencils are top of our bestseller list. This permanent favourite offers a huge marketing opportunity with lots of benefits.

 

This low-cost promotional product is easily customisable with thousands of options and hundreds of colours and materials. With so many choices finding the perfect pen or pencil can quickly become overwhelming. So we have listed our bestsellers below.

 

Pens - Our Koda Colour Ball Pen is a top-quality push action ball pen with a large capacity 'parker' style refill with lots of customisable options. This pen offers two printing areas, the barrel and clip. With 16 standard colours available, there are so many ways to customise this pen to be as unique as your brand.

 

Pencil - Made from eco-friendly bamboo and 99% graphic nib. This Eternity Bamboo pencil can be used time and time again without sharpening or wearing down the nib.

Cost-effective, long-lasting, used every day and easy to store, these are just some of the reasons why pens and pencils are brilliant promotional products to add to your brand awareness strategy.

 

Re-usable cup

Re-useable cups have become a staple in our everyday lives. Whether you are commuting, travelling, or just chilling out at home, you might find a re-useable cup not far from your side. On average, the UK drinks approximately 100 million cups of tea and 70 million cups of coffee a day, plus we’re all becoming more environmentally conscious, so having your branding on a re-useable cup makes a lot of sense.

 

Our compact Americano 250ml insulated tumbler is perfect for most on-the-go hot drinks. It is designed to fit under most coffee makers. Even better, the mug is fully recyclable and BPA-free.

 

Tote Bag

Bags are sturdy, easily customisable and come in thousands of designs to suit every event and activity. Because of their longevity and sustainable image, they can be used for beach bags, gym bags, shopping and office bags, etc. Tote bags can be fully-customised in design and structure to suit your marketing campaign and brand image. The opportunities are endless!

 

Our Impact Collection of bags are made with AWARE(™) tracer, meaning it’s made from recycled fabric and uses almost zero water in the manufacturing process. Plus, 2% of the proceeds of each product sold goes to water.org. Fashion and marketing should not come at the expense of the environment. Be fashionable and sustainable with our AWARE range.

 

Stressball

Promotional stress balls (or stress shapes) are a fun and unique way to build your brand awareness. Small, portable and easily customisable with your logo and message. Stress balls or squeezy stress shapes are the perfect branded merchandise for giveaways and swag bags at tradeshows, conventions and events. Stress relievers come in all shapes and sizes, but our heart-shaped stress reliever really steals our heart too!

 

Waterbottle

The main benefits of water bottles are that they are lightweight, easily portable and in constant use. The modern classic of promotional items, water bottles have become 'the' fashionable accessory to have. With hundreds of options, we would recommend picking a bottle with a classic shape.

Our h20 Active Pulse 600ml spout and lid is easily customisable, sturdy and lightweight to carry and store.

 

Are you looking to boost your brand awareness without it costing the earth? Contact us today.