There is stiff competition to reach and be heard by your customers. There are more adverts, social media, and noise than ever. The marketing world can feel swamped and over-saturated.
So how do you get your brand in front of your audience?
Promotional products are often seen at conferences and trade shows as giveaways. Gifting branded promotional products to prospective customers can increase brand awareness and customer relationships when used correctly. When else will you gain access to your customer's desk for 8 hours a day, five days a week?
Learn how promotional products are an investment in branding and how to add them to your current marketing strategy.
Promotional products can be used as part of your marketing strategy to keep your brand in your customer's minds. Join me in an experiment to test it out for yourself. Look around your office and answer these questions:
· How many promotional items do you have?
· How long have you had those items?
· Have you talked to or thought about the brand that gifted you the product in the past 12 months?
· What can you tell me about that brand?
· Is your impression of the brand positive?
If you can answer all/most of the questions, brilliant news, their promotional product has done most of its job. Rewarding or gifting a quality branded product is an excellent way of creating an impression. The brands on your desk have added value to what could have been a forgettable experience. You probably can’t remember exactly what you were talking about when you met the brand, but you remember the brand name.
Taking the time to add value to your customer's purchase/service has proven benefits. 84% of people state that branded products have increased their brand awareness. Significantly, 66% of people who received promotional products can remember that brand for an average of 12 months. That’s 12 months of advertising for one product!
A common complaint from companies hesitating to invest in promotional products is cost. From an accounting perspective, spending money on products that will be given away might only make sense once you consider promotional products as a business card. A mini 3D billboard with all your business details on, positioned in front of your recipient all day.
Promotional products are kept longer than any other marketing tool. Nearly 87% of customers said they kept a promotional item for longer than a year.
When done right, branded merchandise can provide widespread, long-term exposure. The key is to know your audience and pick quality over quantity. Choose items that are relevant to your customers and will last at least a year.
Top tip: Relevance and novelty are always a winning combination. Choose items that will add value and joy to your customers' lives.
Not many marketing tools can get your brand in front of your client for a prolonged period. Branded merchandise can be a great complement to your current marketing strategy. After all, your clients are your brand's ambassadors.
Promotional products are often viewed as their own standalone marketing tool. But like all marketing, it works better when integrated with multiple marketing channels. Smaller gifts can be sent in the mail as part of PR, and more significant gifts can be gifted at trade shows and meetings.
Branded merchandise can help create an emotional connection between your brand and your customer. This might explain why recipients still love receiving branded promotional products even in the digital age.
Are you looking to create some promotional products? Let's talk!
Contact a member of our team today.
