In today’s competitive market, businesses can’t simply rely on delivering great products or services, they must actively work to stay visible and memorable. Promotional stationery offers a unique advantage through its high practical use and everyday utility. For example, branded pens and notepads are some of the most cost effective promotional items, typically generating thousands of impressions in its lifetime. Furthermore, a study by The Advertising Specialty Institute (ASI) in 2023, discovered that 58% of consumers would keep and use a promotional desk accessory (eg. notebook/journal) for at least one year.
Given stationery’s practical value, it has a tendency to be kept long term, seamlessly integrating into people’s day and building impressions. Furthermore, in our online world, digital ads get blocked, skipped, or forgotten in minutes. However, a branded notebook sitting on someone’s desk is gaining constant impressions all day, every day.
The numbers speak for themselves. According to ASI, a single branded pen can harness 3,000 lifetime impressions on average. With our promotional pens starting as low as £0.16 per pen, the cost per impression can rival many other forms of advertising. This excellent ROI makes promotional merchandise one of the most cost-effective ways to gain brand visibility.
Everyone needs stationery at work, university or in their free time. It is the universal relevance of promotional stationery that gives it such an edge. You are investing in items that your recipients will genuinely appreciate, keep and use.
With stationery, the first items that come to mind are pens. This is not a coincidence, as they are typically the most popular stationery item. The typical pen will collect 3,000 impressions in its lifetime, being used daily and getting passed on multiple times, maximising its lifespan. This is what makes the pen so effective for promotional merchandise as it offers excellent value for money. Whether you choose plastic pens for budget-conscious campaigns or you opt for more premium options such as the Enigma Ballpoint Metal Pen, you’re making a standout choice.
Why it’s a Marketing Masterstroke:
The Borrowing Effect: Promotional pens tend to have a unique superpower; they multiply. A branded pen rarely stays with one owner during its lifetime. It often gets passed between colleagues, friends and family, therefore causing your impressions to multiply throughout its life.
Laser-Sharp Branding: The Enigma Ballpoint Pen’s laser engraving adds a touch of professionalism and sophistication. This ensures your brand is associated with quality.
Strategic colour options: Available in 25 colours, your personalised pens ensure accurate brand alignment, by allowing you to match your merchandise with your company identity.
The A5 Mole notebook offers a stable source of brand exposure. Everywhere the promotional notebook is used, it’s generating visibility for your brand. Given that notebooks are typically kept for 8 months on average, they offer extended influence over many other forms of marketing. Featuring 80 lined pages, integrated bookmark, rear pocket, pen loop and secure elastic closure, it’s the complete professional companion.
Why it’s branding gold:
Custom Canvas: Featuring a large printable area on either the front or back, you can design your custom notebooks with 1-colour up to 4-colour, full colour and front and back printing.
Meeting essential: Know your logo will travel from boardrooms to coffee shops to client presentations, getting your logo noticed in each environment.
Gifting: Perfect for corporate gifts, new employee welcome kits or event giveaways.
The Wheat Flower Highlighter isn’t just a stationery piece, it’s a statement of company values. Crafted from sustainable wheat plastic and ABS blend, this unique flower shaped design features five vibrant highlighters (yellow, blue, green, amber, pink). Its sustainability meets functionality. Featuring a sizable printing area on either its front, back or both in 1-colour up to full-colour, it’s perfect for clients, corporate gifting or even employee welcome packs.
Why it’s a top choice for brand building:
Eco-conscious: Its eco-friendly materials make it perfect for connecting with customers or companies prioritizing sustainability. This adds significant added value to the product.
Five highlighter colours: With five functional colours, this highlighter can be used in all applications.
Promotional merchandise succeeds because it converts your brand into a helpful and valuable presence in recipients’ daily life. Instead of interrupting people's day with advertising, promotional merchandise provides real utility. This positive association creates a strong sense of goodwill, which most advertisements struggle to achieve.
These three promotional merchandise items are a prime opportunity to make your brand more visible to clients, leads and end consumers. Every note taken, every word highlighted or every signature written, branded with your logo.
Ready to turn everyday stationery essentials into powerful brand ambassadors?
Contact Acrobat Promotions today to get a quote, order a sample or place an order.
