It might feel too early to talk about 2023. [Shudder] We’re still in denial that Christmas is approaching. However, it will come around fast.
2023 means the start of a new calendar of exhibitions, tradeshows, and events. If you are heading to one of these shows, you’re probably after one thing… leads.
Attending events regularly makes it easy to get into the same dull routine. Do you find you pack the same kit with the same layout and predictable sales pitch every year?
Think about it this way; you wouldn’t treat every lead the same. You wouldn’t send your prospects the same email or have the same phone call. So why would you do the same with your event space?
To help you attract the right clients, we have created a list of our top tips and tricks to get you show-ready.
Once you have chosen your event space size and location, you must create a plan. This is your opportunity to create an immersive brand experience for your clients. You can create your own microclimate that catches your potential client's attention. So, for the few minutes they are with you, they will eat, sleep and breath your brand (figuratively speaking!)
First, look at the space available and then work out how to maximise it.
Since every event and every lead is unique, think about how you can meet their needs. Who might be attending, and what competition will you have at the event? Tailor your event area to the event and your prospective customer. Think about why they are attending this event and what they expect.
Starting at the basics, how big is your space? Tables are almost essential, but your area doesn’t have to appear flat. Can you create a backdrop?
The smallest of areas can still have a massive impact! Backdrops, banners, posters or cut-outs are a great way to make your stand more 3D. Make sure you cover every angle.
Branded gazebos - overhead structures are an excellent way to stand apart from the sea of tables. Create an experience for your audience in your microclimate. Customise your space to reflect your brand palette and values.
Printed banners – banners are an excellent way to give the effect of a microclimate without the space needed for a gazebo. Create the perfect custom backdrop for your space. Branded banners come in multiple sizes to suit your area and bring a branded atmosphere wherever they are placed. The key to any event area is to create an environment where clients feel like they are walking into your brand. Remember, banners can be placed on the front and sides of your tables.
Branded tablecloths – Think of your event space in 3D; it will be seen from every angle. So, every angle must represent you. Tablecloths are an easy and compact way to add branding and colour to your event space. A cohesive, well-branded space presents your audience with a confident, professional, and trustworthy appearance. One small tip – try and iron your tablecloth before events, especially if it wasn’t folded flat after the last event. There’s nothing worse than a crinkled tablecloth!
How do you plan on talking to your customers?
Tables and chairs
Is your sales process quick? Are you about getting numbers, or is there more of a dialogue to be had? For the former, it is better to go for small, tall tables to be able to take notes. If you need to take your time, a sofa or comfortable chairs might be the way forward.
How are you showcasing your products?
Do you need pedestals and display cabinets? Could these be branded? A brochure and display unit might be better for you if you sell a service rather than a physical product.
Promotional products play a key part of your brand visibility marketing. Promotional gifts are, on average, kept for a year. That’s 12 months of marketing! It is always a good feeling to see your customers walking around displaying your brand like a billboard at an event. The key to a successful branded promotional product is relevance. Is the product useful? Will your customers need it? Is it fun or quirky? Our top branded promotional products are:
Pencils (they are a best seller for a reason)
You and your team represent your brand, so a cohesive branded wardrobe is a great way to establish your team from customers. Regarding branded clothing, images of brightly coloured cheap t-shirts with cheesy puns on the back might not be suitable for your brand but don’t fret! Branding apparel doesn’t need to be too bold. If the attire for your events is business/ business casual, you can keep it subtle and classy. You only need a few essentials to distinguish yourself whilst keeping your look clean and professional. But by all means, if it is relevant to your brand, go all out!
Whatever events you have planned for 2023, planning is critical. Let us know if the Acrobat team can help with your preparations.
