Printed bags are perhaps the most versatile promotional product. With so many styles, wide printing areas and easy customisation, it is little wonder how bags are one of the UK's most popular types of branded merchandise.
Versatile and cost-effective promotional bags have been a favourite for many years, especially since the plastic bag fee came in in 2015. As an everyday essential, bags are an easy way to promote your brand. You can even be super targeted with their use for particular groups or in specific locations.
How do you use bags to promote your brand? It goes beyond simply getting the lucky recipient to walk around with your branded bag. The type of bag relevant to your promotional campaign will depend on your target audience and location. Use our guide below to find out the best bags that can be used as promotional products in your marketing plan.
Promotional tote bags are often the first type of bag that comes to mind when considering promotional bags. From canvas to cotton, the benefit of using tote bags as promotional products is the range and choice available. With various designs in full colours and eco-friendly materials, these promotional bags are perfect for shopping and storage.
Promotional cotton tote bags are effortless to integrate into your current environmental scheme. Since 2015, 'bags for life' have taken over every cupboard, crack and crevice of our homes. (Maybe that’s just us, but we bet you’re the same!). However, typical 'bags for life' supplied by the supermarket are made from non-recyclable plastic.
As part of your eco-friendly agenda, offer your giftees the option of a bio-degradable plastic-free tote bag. From the weekly shop to storing goods, your bag recipient can shop in style whilst looking after the planet.
Anyone who has ever owned a duffle knows that they are a lifesaver. From lugging sports kits to weekend getaways. Although not as varied in design as branded tote bags, duffle bags can be easily personalised for the sports and travel industry. Duffle bags are a symbol of robust convenience. Whether it is to promote health and sports or an easy solution to travel. The duffle bag symbolises the on-the-go lifestyle.
The large surface area of duffle bags provides ample space for custom branding, and for displaying logos, slogans, and designs to effectively reinforce your brand’s visibility. Overall, duffle bags make for a strategic promotional product choice; delivering practicality, visibility, and long-lasting advertising impact for businesses and organisations.
As promotional items, this type of bag can provide a large surface area for printing your brand. It is ideal for showcasing your logo or message, enhancing visibility and brand recognition.
Promotional backpacks are durable and comfortable, so they appeal to a wide range of demographics, making them suitable for various events and audiences. They are ideal for businesses seeking to enhance their brand awareness and leave a lasting impression.
For brands focused on education and office-based work, backpacks offer a practical solution for your target audience's day. They can even be more specific to your audience, from fun and friendly designs to more corporate styles that are laptop-friendly, waterproofing and have anti-theft built-in. You can use a branded backpack to position yourself as professional and reliable, just like these samples.
The practical, convenient solution for keeping food and beverages fresh and cool during the summer. Whether it be sporting events, festivals or concerts, cooler bags are the perfect summer promotional bag.
Coolers are the ideal companion for your target audience's picnics, outdoor adventures, or lunch breaks (weather permitting). For companies related to events or the food and drink industry, cooler bags could be the ultimate accessory for your marketing campaign. Get your brand seen at every outdoor event this summer.
As practical and visually appealing products, cooler bags can leave a positive lasting impression. These positive associations with your brand help build loyalty over time.
Drawstring bags are a great budget choice for promotional bags. Due to their practicality and low costs, these lightweight and compact bags are perfect for picking up 'swag’ from conferences or can be used as corporate bags.
Like backpacks, drawstring bags offer a sizeable print area with ample space for displaying your company's logo, message, or artwork.
Companies have always been fond of branded drawstring bags due to the high visibility print area when people wear them, as well as their budget-friendly pricing. They allow businesses to reach a broader audience without exceeding their marketing budget.
Looking for something different, no problem - our expert team is brilliant at bringing your innovative ideas to life. Contact a member of our team today.
