Throughout winter in the UK, you should never be caught without a good umbrella! This indispensable shield is a style icon of the last century and a practical accessory to everyday life.
But beyond their functional purpose, umbrellas also hold untapped marketing potential. The promotional umbrella can be a small but mighty marketing tool to increase brand awareness and connect with your target audience effectively.
Whether you're a small business or a large corporation, promotional umbrellas can be a great way to stay visible and memorable.
Durability: Unlike other promotional gifts that quickly break or get lost, umbrellas are durable and can last for years, keeping your brand visible for a long time.
Large Branding Area: Umbrellas provide a large surface area to imprint your logo or brand message, ensuring that your brand is seen by everyone who uses the umbrella or sees someone using it!
Broad Appeal: Umbrellas are used by people of all ages, genders, and socioeconomic backgrounds. This means your brand can reach a wide audience, increasing your chances of making a positive impression.
Varied Branding Methods: Umbrellas can be personalised using a variety of printing methods, such as Pantone match, screen printing, and digital printing. This allows you to create creative and eye-catching designs that will stand out.
Personalisation: Incorporate customer names or company titles for a more personalised touch.
Limited-Edition Umbrellas: Create a sense of exclusivity by offering limited-edition umbrellas with unique designs or colour combinations.
Event-Specific Umbrellas: Design umbrellas that commemorate specific events, trade shows or promotions, boosting brand recognition during these occasions.
Community Engagement: Partner with local organisations or charities to distribute umbrellas, aligning your brand with positive causes.
Selecting your ideal branded umbrella requires careful consideration. You need to think about:
Target Audience: Define the people you aim to connect with through your promotional marketing campaign. If targeting commuters, opt for lightweight umbrellas that are easy to carry. For business professionals, consider higher-quality umbrellas with a more sophisticated look.
Branding Requirements: Ensure the umbrella's colour scheme and design complements your brand identity. Choose a colour that harmonises with your logo and select a layout that effectively displays your branding message.
Printing Method: Select the printing method that best suits your design and budget. screen printing is ideal for simple logos but for complex designs we would use digital transfer printing. Digital printing is ideal for complex designs and large quantities.
Umbrellas offer a range of branding options. As corporate branded items, they can help your businesses reach new customers and build lasting brand loyalty. You can create a lasting impression on your audience by choosing the right umbrellas and implementing them effectively into your brand strategy.
Their versatility, practicality, and customisation options make them the choice for creating a memorable impact. Next time it rains, let your brand shine through the storm with a promotional umbrella.
see our range here.
