Whether you are involved with a sports team, associated with the Health and Fitness industry, or running a sponsored marathon, our branded merchandise can help you promote your branding and motivate you towards your marketing goal!
Branding and sporting merchandise go hand in hand. So how can you harness the power of effective marketing with your personalised sporting merchandise?
One of the most important factors to consider for sporting merchandising is your logo design and brand colours. There are many ways your sporting merchandise can grab the attention and recognition of your audience. Here is our guide to the best corporate sporting accessories and how to get the most out of them.
It has never been easier to create eye-catching sports accessories. We’ll help you get noticed on and off the pitch. View our full selection of sports clothing and accessories.
When marketing and promoting your brand’s visual identity (logo) on promotional merchandise, it is important to research your target audience and where you will be using these products to promote. Your chosen accessories will be the visual marketing key to aligning your brand's identity with fitness and health. Pick accessories relevant to your customers and your brand's identity. You want to bring these two elements together in your target audience’s mind.
Exercise equipment –
The prep before any event often lasts ten times longer than the event itself. Equipment is an essential element of any behind-the-scenes work. If you are looking to target an athlete rather than a spectator, we recommend a product to assist your target audience whilst they train.
Tech products –
If you have been paying attention to the sporting world, you won't be surprised by how much technology athletes wear. Using gadgets and gizmos to track workouts has proven to be an excellent way to develop and push to the next level (or so we have been told!). Although not everyone’s budget will extend to a smartwatch or GPA runner’s lights, we can offer some great alternatives.
Drinkware–
Water bottles are essential to any physical activity and have been growing in popularity. Branded water bottles sit happily in the top ten promotional products every year. Branded water bottles are a quick and easy way to make a team look cohesive. Water bottles are a brilliant product for wider distribution, whether for a team or your fans. Easily accessible and always needed, water bottles are always a winner.
Bags –
Get your brand in perfect shape by placing it on customisable sports bags. With a large print area, branded sports bags, duffel bags and kit bags are ideal for carrying your brand. Embroidered or printed, each bag can be personalised with your team's name and brand logo.
Accessories –
Score your marketing goal by finding the perfect corporate sporting merchandise. From branded inflatable footballs to personalised golf umbrellas. These items have excellent potential to help elevate your brand.
Now that you have picked the perfect product learn how to make it stand out. Your corporate merchandise must generate recognition for your brand identity and ethos.
Is your brand colour eye-catching?
Producing your corporate sporting merchandise in your colours might be eye-catching enough if you have a strong brand. E.g. Coca-Cola. With their distinctive red and white, they are instantly recognisable in a crowd. Coca-Cola's brand was still eye-catching in the sea of multi-colours on display during the World Cup.
Is your logo distinctive?
Contrasting and distinct logos are likely to leave an impression on your target audience. A uniquely shaped or highly contrasting logo can capture and intrigue audiences. E.g. Apple Inc. Their unique apple silhouette with a missing bite is instantly recognisable in any colour on any background. It’s a powerful symbol that is used to convey futuristic development. Their logo is often used alongside athletes using technology.
Are you at the starting line of a sporting merchandise project? Let us help you get to the top of the podium! Contact us today.
